A Diploma in Social Media Marketing and Management is a specialized course designed to teach students how to use social media platforms effectively for marketing purposes and manage online brand presence. The course focuses on equipping students with the skills needed to develop, execute, and analyze social media marketing strategies that align with business goals.

Description

Course Name: Diploma in Social Media Marketing and Management

Course Id: DSMMM/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Diploma in Social Media Marketing and Management is an excellent choice for anyone looking to build a career in the digital marketing space, especially in the rapidly expanding field of social media. This course provides the tools and techniques necessary to create successful social media campaigns, manage online brand presence, and drive engagement in the digital age.

Duration: 370 Hrs (Equivalent to One Year).

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

• Syllabus

  Social Networking Sites: Social network data, working with network data, two-mode networks, some statistical tools, social networking, online safety tips, face book, twitter, LinkedIn, other social networking sites.  

  Social Media Measurement: Six steps to the perfect social media measurement system, how to spot dirty data and clean it up, six tips to get insight from your data, how to calculate social media ROI.

  Social Media Strategy and Planning: Introduction, blogging, twitter and micro blogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, virtual worlds, strategy, tactics, and practice, measurement.

  Photo sharing Sites: Develop idea, plan, outline/script, storyboard, film and record, finish, publish and share, photography basics, playing with your phone.

  YouTube and Live streaming: Introduction, build a content plan, optimize your content, multi-camera video production, user- generated content, http-based adaptive streaming protocols.

  Community Management: Introduction: social media managers and the work of social media, methodology: the social scene, the gender divide: hierarchies of social media work, personal branding: identity curation for the future audience, labouring influence: influencers and casual influencers.

  Job Opportunities after completion of Diploma in Social Media Marketing and Management course:

  After completing a Diploma in Social Media Marketing and Management, graduates have a wide range of career opportunities in the ever-growing field of digital marketing. Social media is a critical aspect of business strategy, and companies across various industries require professionals skilled in social media marketing and management. Here’s a detailed look at career options and salary expectations in India:

  Career Options After Diploma in Social Media Marketing and Management

  1. Social Media Manager

  • Role: Manage and optimize social media platforms for a company or brand. Responsibilities include content planning, creating posts, engaging with followers, and tracking social media performance.
  • Salary Range: ₹3,50,000 – ₹7,00,000 per annum
  • Skills Needed: Social media platform expertise, content creation, data analysis, customer engagement.

  2. Social Media Strategist

  • Role: Develop and implement social media strategies that align with business goals, enhance online presence, and increase engagement. They also analyze metrics to improve campaigns.
  • Salary Range: ₹4,00,000 – ₹8,00,000 per annum
  • Skills Needed: Analytical skills, creativity, strategic planning, content marketing.

  3. Digital Marketing Specialist

  • Role: Involved in planning and executing digital marketing campaigns, with a focus on integrating social media marketing with SEO, PPC, email marketing, and more.
  • Salary Range: ₹3,00,000 – ₹8,00,000 per annum
  • Skills Needed: Knowledge of digital tools, SEO, SEM, content marketing, Google Ads.

  4. Content Creator

  • Role: Create engaging content such as images, videos, blogs, and posts for social media platforms, helping to establish brand identity and engage the audience.
  • Salary Range: ₹2,50,000 – ₹6,00,000 per annum
  • Skills Needed: Video editing, photography, graphic design, creative writing, content ideation.

  5. Community Manager

  • Role: Build and nurture online communities around brands, engage with followers, respond to customer queries, and maintain a positive brand image across social media platforms.
  • Salary Range: ₹3,00,000 – ₹6,00,000 per annum
  • Skills Needed: Excellent communication skills, empathy, customer service, conflict resolution.

  6. Social Media Analyst

  • Role: Monitor and analyze social media metrics to assess the success of campaigns. They generate insights to optimize performance and improve engagement rates.
  • Salary Range: ₹4,00,000 – ₹8,00,000 per annum
  • Skills Needed: Data analysis, proficiency in social media tools (like Google Analytics, Hootsuite, etc.), attention to detail.

  7. Influencer Marketing Manager

  • Role: Identify and collaborate with influencers to promote the brand’s products or services. This involves managing relationships with influencers and measuring the success of campaigns.
  • Salary Range: ₹5,00,000 – ₹10,00,000 per annum
  • Skills Needed: Relationship-building, negotiation, influencer marketing strategy, content marketing.

  8. Paid Social Media Advertising Specialist

  • Role: Manage and execute paid ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter to drive traffic, engagement, and sales.
  • Salary Range: ₹4,00,000 – ₹8,00,000 per annum
  • Skills Needed: Expertise in paid social campaigns, budget management, data analysis, and A/B testing.

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  Salary Expectations

  Salaries in social media marketing can vary significantly depending on the industry, experience, and the scale of the business. However, the digital marketing and social media sector in India is rapidly growing, leading to increased demand and competitive salaries for qualified professionals. Here are some general salary estimates for social media roles:

  1. Entry-Level (0–2 years of experience): ₹2,50,000 – ₹4,00,000 per annum
  2. Mid-Level (3–5 years of experience): ₹4,00,000 – ₹8,00,000 per annum
  3. Senior-Level (5+ years of experience): ₹8,00,000 – ₹15,00,000 per annum

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  Conclusion

  A Diploma in Social Media Marketing and Management opens up several career opportunities in one of the most dynamic fields. Graduates can work with digital agencies, large corporations, or even start their own ventures as social media consultants or influencers. As businesses continue to invest in online presence, the demand for skilled social media marketers will continue to grow, offering competitive salaries and advancement opportunities.